May 2022 Case Study Strategy Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline ...Read More
May 9 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Apr 18 2022 Blog Automation Campaign Optimization Using Digital Advertising Automation Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.Read More
Mar 2022 Guide Programmatic Meeting the Moment with Advertising Automation In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying ...Read More
Mar 17 2022 Blog Automation Media Complexity in the Marketing Landscape Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone ...Read More
Mar 8 2022 Blog Programmatic Programmatic 101: The Evolution of Bidding Strategies Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid ...Read More
Feb 4 2022 Blog Programmatic Brand Safety and Avoiding Controversy in Digital Advertising Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.Read More
Jan 25 2022 Blog Programmatic Programmatic 101: The Benefits of Programmatic Advertising Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.Read More
Jan 20 2022 Blog Strategy The Pressures Driving Marketing’s Data Consolidation Imperative We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.Read More
Dec 20 2021 Blog Strategy 4 Quick Tips for Marketing Success in 2022 From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming ...Read More
Dec 2021 Infographic Workplace Culture Infographic: Complexity, Job Satisfaction and Automation in Digital Media Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in ...Read More
Dec 2021 Report Workplace Culture Complexity, Job Satisfaction, and Automation in Digital Media Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals ...Read More
Nov 8 2021 Blog Video Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
