Brand Safety & Fraud Prevention Showcase your ads in a brand-safe environment. Brand Safety and How it Works Brand safety refers to practices and tools that prevent an ad from appearing in a context that doesn’t align with an advertiser’s brand standards. Ad fraud is the practice of serving digital ads that are misrepresented or have no chance to be viewed by a human user. Selecting the right advertising platform can help advertisers avoid common pitfalls. How do I Protect my Brand and Avoid Ad Fraud? Brand Protection Gain third-party brand safety segments upon launch, from partners Comscore, Grapeshot, and Peer39. Exclude sensitive content and include quality content such as viewability, ad count on page, language, and more. Basis is a certified member of the Trustworthy Accountability Group (TAG)—an advertising industry organization focused on eliminating fraudulent traffic, combating malware and ad-supported Internet privacy, and promoting brand integrity and safety. How does Basis Prevent Ad Fraud? Through a combination of automated technology and manual monitoring, Basis conducts rigorous inventory cleansing to eliminate fraudulent or questionable traffic. Monitoring Assess measurement tags and supplemental data from major anti-fraud vendors, including crawling of ads.txt files and data analysis. Pre-bid Blocking Sources Utilize IAB/ABC Spiders & Bots User Agent Lists, Pixalate, proprietary data sets, and more, as part of ongoing monitoring efforts. Related Content Nov 23 2022 Blog Brand Safety and Avoiding Controversy in Digital Advertising Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.Read More Jan 19 2022 Blog Advertise Ethically with Basis Learn why Basis has partnered with NOBL, the world’s first ethical programmatic advertising solution. Read More Mar 9 2022 Webinar Empowering Responsible Advertising Tune in to learn why marketers should care about misinformation online, and what tools they can use to …Read More A New Era in Advertising Transform your business today. Learn More
Nov 23 2022 Blog Brand Safety and Avoiding Controversy in Digital Advertising Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.Read More
Jan 19 2022 Blog Advertise Ethically with Basis Learn why Basis has partnered with NOBL, the world’s first ethical programmatic advertising solution. Read More
Mar 9 2022 Webinar Empowering Responsible Advertising Tune in to learn why marketers should care about misinformation online, and what tools they can use to …Read More
