Brand Safety &
Fraud Prevention

Showcase your ads in a brand-safe environment.

Brand Safety and How it Works

Brand safety refers to practices and tools that prevent an ad from appearing in a context that doesn’t align with an advertiser’s brand standards. Ad fraud is the practice of serving digital ads that are misrepresented or have no chance to be viewed by a human user. Selecting the right advertising platform can help advertisers avoid common pitfalls.

How do I Protect my Brand and Avoid Ad Fraud?

brand protection browser windows

Brand Protection

Gain third-party brand safety segments upon launch, from partners Comscore, Grapeshot, and Peer39. Exclude sensitive content and include quality content such as viewability, ad count on page, language, and more.

Trustworthy Accountability Group (TAG) logo

Basis is a certified member of the Trustworthy Accountability Group (TAG)—an advertising industry organization focused on eliminating fraudulent traffic, combating malware and ad-supported Internet privacy, and promoting brand integrity and safety.

How does Basis Prevent Ad Fraud?

How does Basis prevent ad fraud?

Through a combination of automated technology and manual monitoring, Basis conducts
rigorous inventory cleansing to eliminate fraudulent or questionable traffic.

Illustration of fraud prevention


Assess measurement tags and supplemental data from major anti-fraud vendors, including crawling of ads.txt files and data analysis.

pre-bid blocking sources

Pre-bid Blocking Sources

Utilize IAB/ABC Spiders & Bots User Agent Lists, Pixalate, proprietary data sets, and more, as part of ongoing monitoring efforts.

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