AdTech Academy

Programmatic Guaranteed
Essentials Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For anyone looking to gain a fundamental understanding
of PG advertising.

About this PG Advertising Certification

Step inside the world of Programmatic Guaranteed to discover how PG is different from other transaction models, It’s adoption in the industry, its advantages and best practices for running a PG campaign in Basis!

Ways to buy programmatic inventory

We’ll quickly review the ways advertisers can buy media today (hint: programmatic guaranteed deals are one of them).

A Brief History Lesson on Digital Advertising

In order to understand why programmatic guaranteed was invented, we’ll take a look at how advertisers purchased media before programmatic technology and the advantages and disadvantages of buying media directly versus programmatically.

Programmatic guaranteed (PG) by the numbers

Programmatic guaranteed has come a long way since its inception and we’ll review some quick stats on how the industry is using it today.

What is programmatic guaranteed (PG) and when should I use it?

We’re back to the basics! Leave this session equipped with a better understanding of what PG is and when you should use it!

Using the programmatic guaranteed (PG) budget calculator

Watch this helpful tutorial to understand how to calculate what percentage of your total budget should go to a PG deal and how to account for additional fees.

Setting up programmatic guaranteed (PG) in Basis

See how you can harness the power of Basis to create PG deals, accept proposals from Google, and create a PG-specific campaign.

Commonly asked questions

This session is extremely important as we’ll dive into common questions surrounding settings, requirements for a PG deal, budget nuances, and the differences between PG and other buying models.

Display your digital Badges with pride

Get ‘Basis Certified’ and share new achievements with your network.

Level up and highlight your skillset today! Show off your hard work and expertise. Add your Basis Certification badge(s) to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

See what others have to say

“Everyone works differently, and it was fun to get together to learn new ways of doing things, especially, workarounds and shortcuts…I left the Certified training excited!”

—Missy Justice, Ad Operations Manager, WRAL Digital Solutions

“This is a great basic or beginner coverage of digital advertising. It was very easy to follow and the course was set up nicely with a variety of learning styles.”

— Anonymous

“I have personally been able to take all that I’ve learned at Basis Certified, to help educate and empower coworkers to be confident in the programmatic space. This is evident across YOY campaign success for our clients.”

— Caroline Cocanougher, Ad Operations Specialist, VI Marketing and Branding

“…with a deeper understanding of how things work and learned best practices from Basis and peer attendees, we were able to change our strategy to focus more on the outcomes – rather than high-level performance metrics.”