Apr 18 2022 Blog Automation Campaign Optimization Using Digital Advertising Automation Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.Read More
Apr 15 2022 Blog Programmatic What is Responsible Advertising? Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your ...Read More
Apr 14 2022 Blog Industry News Scout: This Week’s Top Content from the World of Digital Marketing (4/7/22 – 4/14/22) The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising ...Read More
Apr 13 2022 Blog Retail & E-commerce Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green ...Read More
Apr 12 2022 Blog The Great Resignation Demands a Streamlined Workflow If the complexity that characterizes digital marketing is a leading cause of employee dissatisfaction, how can companies lessen ...Read More
Apr 11 2022 Blog Programmatic Programmatic In-Housing: The Considerations You Need to Make Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.Read More
Apr 27 2022 Webinar Prepare for Advertising in the Metaverse How can brands prepare for advertising in the metaverse? Learn why augmented reality is a stepping stone that can elevate your ...Read More
Apr 7 2022 Blog Connected TV Scout: This Week’s Top Content from the World of Digital Marketing (3/31/22 – 4/7/22) First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, ...Read More
Apr 6 2022 Blog Strategy SXSW Reflections: Brands Can’t Afford Inauthenticity According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies ...Read More
Apr 5 2022 Blog Programmatic Programmatic 101: The Rise of the Private Marketplace (PMP) Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.Read More
Mar 31 2022 Blog Industry News Scout: This Week’s Top Content from the World of Digital Marketing (3/24/22 – 3/31/22) Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.Read More
Mar 30 2022 Blog Social Media Innovations in Search & Social [March 2022] What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all ...Read More
Mar 2022 Podcast Episode 28 Strategy Are You Ready to Take Programmatic In-House? Raashee Gupta Erry Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision ...Read More
