Oct 2021 Case Study Financial Services Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed ...Read More
Oct 1 2021 Blog A Benchmarking Tool Exclusive to Basis! By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and ...Read More
Sep 20 2021 Blog Financial Services 5 Financial Services Advertising Tips and Tricks Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their ...Read More
Sep 2021 Podcast Episode 23 Creating Inclusive Workplaces Corean Canty As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, ...Read More
Sep 10 2021 Blog The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...Read More
Sep 9 2021 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Sep 2021 Case Study Health & Pharma Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis ...Read More
Sep 2021 Case Study University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected ...Read More
Sep 2021 Case Study Retail & E-commerce Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the ...Read More
Sep 1 2021 Blog DIAL: Digital Innovations Awesome List (September 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
Aug 26 2021 Blog Cannabis 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can use to build their ...Read More
Aug 2021 Case Study Reaching People When it Matters Most to Drive Donations Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly ...Read More
Aug 19 2021 Blog 3 Things to Know about Podcast Advertising in 2021 So what should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.Read More
