Sep 9 2022 Blog Programmatic Programmatic 101: The Four “Don’ts” of Programmatic Advertising Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.Read More
Sep 8 2022 Blog Industry News Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week’s Digest of Top Digital Marketing Content The audio boom, news from Netflix, and more feature in this week's digest of top digital marketing content.Read More
Sep 7 2022 Blog Workplace Culture An Inside Look at Basis Technologies’ New Hire Orientation What happens when we hire a new Beep? Read about one person's orientation plus their (spoiler: positive) takeaways on our company ...Read More
Sep 6 2022 Blog Audio Why Audio is Digital Advertising’s Fastest Growing Category A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of ...Read More
Sep 1 2022 Blog Industry News Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week’s Digest of Top Digital Marketing Content How marketers are prepping for cookie loss, news from Netflix, and more feature in this week's digest of top digital marketing ...Read More
Sep 28 2022 Webinar Strategy Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.Read More
Aug 2022 Guide Programmatic The Programmatic In-Housing Readiness Quiz Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the ...Read More
Aug 31 2022 Blog Video Going Deep on Live Sports Advertising Opportunities See how digital advertisers can effectively reach and connect with sports fans.Read More
Aug 30 2022 Blog Connected TV Cut Through the Chaos with Automated Connected TV Advertising Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy. Read More
Aug 29 2022 Blog Candidates & Causes Ask an Expert: Advertising and the 2022 US Midterm Elections Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm ...Read More
Aug 26 2022 Blog Retail & E-commerce Mobile Advertising Trends and Technology Adoption by the Numbers Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.Read More
Aug 25 2022 Blog Industry News Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing ...Read More
Aug 24 2022 Blog Workplace Culture Leading Through Turbulence Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.Read More
