AdTech Academy

Marketing Funnel Essentials Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For anyone looking to gain a fundamental understanding of the marketing funnel.

About this Marketing Funnel Certification

Dive into the marketing funnel! Learn about the stages of the funnel, discover how a consumer’s decision-making process lines up with each stage, and identify which digital advertising campaign tactics are most appropriate—and effective—every step of the way.

Course Highlight

A Healthy Funnel from the Real World

When a vitamin brand needed to reach health-conscious women and moms to create awareness, consideration, and purchases, a full-funnel marketing approach was just what the doctor ordered.

Additional Learnings in this Course

Learning the essentials is a key to gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’!

An Introduction to the Marketing Funnel

We all know what a funnel does in the physical world. So, how can the marketing funnel add fuel to an advertising campaign? Learn how the funnel impacts approaches and tactics for smart, strategic, results-focused advertising.

Descriptions of Each Funnel Stage

What do we really mean by “awareness”? How are we sure a customer is “considering” us? And are “conversions” all about making the sale? Explore each stage in detail.

Defined KPIs—Measuring Success

As you learn what each funnel stage is all about, you’ll also gain better insight into what “success” looks like: Which metrics you could focus on, what the numbers mean in order to improve.

Level Up

Exit the marketing funnel certification with real examples of successful campaigns plus a stronger knowledge of how the funnel can make your advertising as strategic as possible.

Display your digital Badges with pride

Get ‘Basis Certified’ and share new achievements with your network.

Level up and highlight your skillset today! Show off your hard work and expertise. Add your Basis Certification badge(s) to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

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See what others have to say

“Everyone works differently, and it was fun to get together to learn new ways of doing things, especially, workarounds and shortcuts…I left the Certified training excited!”

—Missy Justice, Ad Operations Manager, WRAL Digital Solutions

“This is a great basic or beginner coverage of digital advertising. It was very easy to follow and the course was set up nicely with a variety of learning styles.”

— Anonymous

“I have personally been able to take all that I’ve learned at Basis Certified, to help educate and empower coworkers to be confident in the programmatic space. This is evident across YOY campaign success for our clients.”

— Caroline Cocanougher, Ad Operations Specialist, VI Marketing and Branding

“…with a deeper understanding of how things work and learned best practices from Basis and peer attendees, we were able to change our strategy to focus more on the outcomes – rather than high-level performance metrics.”