Basis Institute Programmatic Advertising Essentials Certification Take this free, on-demand course and get ‘Basis Certified’ today! For anyone looking to gain a fundamental understanding of programmatic advertising. Free Registration About this Programmatic Advertising Certification Learn the best of the programmatic basics! Journey through the history of programmatic, real-time bidding, common acronyms, targeting, and inventory. Learn how a DSP works, dig into strategy, and leave this online experience with a solid understanding of programmatic advertising. Course Highlight How a DSP Works From SSPs, exchanges, real-time bidding, and DMPs, it’s difficult to know how all these different technologies work with each other in the programmatic landscape. As ad buyers and technologies shifted, so did the way ads were bought and sold. Learn how all of these concepts tie together. Additional Learnings in this Course Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’! Programmatic Overview In order to understand programmatic, we’ll take a look at the definition, how it was born, and what the industry landscape looked like before and after programmatic advertising. Real-Time Bidding It’s hard to talk about programmatic without talking about real-time bidding. Learn about first- and second-price auction models and how they work. How a DSP Works From SSPs, exchanges, real-time bidding, and DMPs, it’s difficult to know how all these different technologies work with each other. As ad buyers and technologies shifted, so did the way ads were bought and sold. Learn how all of these concepts tie together. Targeting Discover how targeting works in programmatic, discuss best practices, and learn how to apply them to your campaigns. Inventory There are many different ways to access inventory in programmatic. Learn what types of inventory are available and discuss best practices for application. Conversion Tracking More technology brings new ways to track programmatic campaigns. Learn the basics of how to track campaigns and prove performance. Strategy There are many key performance indicators (KPIs) to work with based on goals and objectives. Learn which strategies work best for KPIs and why. In Platform Simulation Time to get your hands dirty! Take a look at a DSP and run through an in-platform simulation to apply what you’ve learned. What’s Next Digital advertising continues to evolve at a rapid pace. See what’s next for the programmatic world. Display your digital Badges with pride Get ‘Basis Certified’ and share new achievements with your network. Level up and highlight your skillset today! Show off your hard work and expertise. Add your Basis Certification badge(s) to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way. See what others have to say “Everyone works differently, and it was fun to get together to learn new ways of doing things, especially, workarounds and shortcuts…I left the Certified training excited!” —Missy Justice, Ad Operations Manager, WRAL Digital Solutions “This is a great basic or beginner coverage of digital advertising. It was very easy to follow and the course was set up nicely with a variety of learning styles.” — Anonymous “I have personally been able to take all that I’ve learned at Basis Certified, to help educate and empower coworkers to be confident in the programmatic space. This is evident across YOY campaign success for our clients.” — Caroline Cocanougher, Ad Operations Specialist, VI Marketing and Branding “…with a deeper understanding of how things work and learned best practices from Basis and peer attendees, we were able to change our strategy to focus more on the outcomes – rather than high-level performance metrics.” — Anonymous Related Content Sep 30 2020 Podcast Empower Your Media Buys with eLearning In this episode, Christine Kim shares why curriculum-based education programs are so important for media …Read More Oct 26 2020 Blog Converge Direct + Programmatic Buying: The Blueprint Converge your direct and programmatic buying functions, and improve performance while you’re at it.Read More Oct 22 2020 Blog The Programmatic Readiness Guide Are you ready to make your move to a self-service buying model? Find out with our handy guide.Read More Come to Learn Check out what else Basis Technologies has to offer. View Courses
Sep 30 2020 Podcast Empower Your Media Buys with eLearning In this episode, Christine Kim shares why curriculum-based education programs are so important for media …Read More
Oct 26 2020 Blog Converge Direct + Programmatic Buying: The Blueprint Converge your direct and programmatic buying functions, and improve performance while you’re at it.Read More
Oct 22 2020 Blog The Programmatic Readiness Guide Are you ready to make your move to a self-service buying model? Find out with our handy guide.Read More
