Basis Institute

Data Essentials Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For anyone looking to gain a fundamental understanding of data in digital advertising.

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About this Data Essentials Certification

Learn the best of the data basics! Journey through the state of data today, a high-level overview of the main advertiser identifiers, the differences between first, second, and third-party data, and how to activate on audiences. Learn how data works with advertising campaigns to target audiences and measure performance.

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Course Highlight

Advertiser Identifiers

From cookies to tracking pixel to mobile device IDs, as the standards keep evolving on how data is collected it’s difficult to understand how advertisers and companies are gathering data to serve relevant advertising. Learn some of the common ways advertisers are able to identify data points to target consumers.

Additional Learnings in this Course

Learning the essentials is a key to gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’!

Definitions and Advertising Identifiers

In order to understand data, we need to figure take a look at the different types and what they mean. From there, we’ll take a dive into the most common advertising identifiers and how advertisers use this data.

State of Data Today

The world of data is quickly changing between privacy regulations and browser changes. These changes will have significant changes to the industry as a whole. Learn what the implications are, how we got here, and how you can prepare.

Third-Party Data

While the functionality of third-party cookies will slowly dissipate, it’s still something that advertisers can use today. There are many different ways to use third-party data in tactics, learn them here.

First-Party Data

First-party data is the king of data, the most reliable type of data and will continue to grow as third-party cookies go away. Learn how different types of first-party data are gathered and how to use them.

How to Activate

Time to learn how all of this comes together! Learn how to activate on data that is collected.

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See what others have to say

“Everyone works differently, and it was fun to get together to learn new ways of doing things, especially, workarounds and shortcuts…I left the Certified training excited!”

—Missy Justice, Ad Operations Manager, WRAL Digital Solutions

“This is a great basic or beginner coverage of digital advertising. It was very easy to follow and the course was set up nicely with a variety of learning styles.”

— Anonymous

“I have personally been able to take all that I’ve learned at Basis Certified, to help educate and empower coworkers to be confident in the programmatic space. This is evident across YOY campaign success for our clients.”

— Caroline Cocanougher, Ad Operations Specialist, VI Marketing and Branding

“…with a deeper understanding of how things work and learned best practices from Basis and peer attendees, we were able to change our strategy to focus more on the outcomes – rather than high-level performance metrics.”

— Anonymous