AdTech Academy

Contextual Essentials Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For the digital newcomer or anyone looking to gain a fundamental understanding of contextual targeting.

About this Contextual Targeting Certification

Journey through the essentials of contextual targeting. Learn what it is, how technology has made it evolve, the benefits, and the different partners available. Leave this eLearning experience with a solid understanding of contextual targeting basics.

man using smart phone emitting holographic map

Course Highlight

The Future of Contextual Targeting

Contextual targeting is here to stay but what’s next? Look at our best guesses of what the future holds.

Additional Learnings in this Course

Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’!

Contextual Targeting Defined

We’ll look at how contextual targeting is defined and some examples of what it is and isn’t.

The benefits

Understand the benefits of using contextual targeting and why you would add it to a digital campaign.

How it works

Technology has come a long way since contextual targeting first became popular. We’ll dive into how it works and how it has evolved.

Contextual Partners

There are many different types of contextual targeting partners. Let’s take a deeper look at four different partners.

In Basis

Time to see contextual targeting in action and how to set it up. Using Basis DSP as an example, we’ll look at what it looks like in a DSP.

Contextual vs. Behavioral

Learn the differences between contextual and behavioral targeting. Understand when to use one over the other.

Display your digital Badges with pride

Get ‘Basis Certified’ and share new achievements with your network.

Level up and highlight your skillset today! Show off your hard work and expertise. Add your Basis Certification badge(s) to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

See what others have to say

“Everyone works differently, and it was fun to get together to learn new ways of doing things, especially, workarounds and shortcuts…I left the Certified training excited!”

—Missy Justice, Ad Operations Manager, WRAL Digital Solutions

“This is a great basic or beginner coverage of digital advertising. It was very easy to follow and the course was set up nicely with a variety of learning styles.”

— Anonymous

“I have personally been able to take all that I’ve learned at Basis Certified, to help educate and empower coworkers to be confident in the programmatic space. This is evident across YOY campaign success for our clients.”

— Caroline Cocanougher, Ad Operations Specialist, VI Marketing and Branding

“…with a deeper understanding of how things work and learned best practices from Basis and peer attendees, we were able to change our strategy to focus more on the outcomes – rather than high-level performance metrics.”