AdTech Academy Contextual Essentials Certification Take this free, on-demand course and get ‘Basis Certified’ today! For the digital newcomer or anyone looking to gain a fundamental understanding of contextual targeting. Free Registration About this Contextual Targeting Certification Journey through the essentials of contextual targeting. Learn what it is, how technology has made it evolve, the benefits, and the different partners available. Leave this eLearning experience with a solid understanding of contextual targeting basics. Course Highlight The Future of Contextual Targeting Contextual targeting is here to stay but what’s next? Look at our best guesses of what the future holds. Additional Learnings in this Course Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’! Contextual Targeting Defined We’ll look at how contextual targeting is defined and some examples of what it is and isn’t. The benefits Understand the benefits of using contextual targeting and why you would add it to a digital campaign. How it works Technology has come a long way since contextual targeting first became popular. We’ll dive into how it works and how it has evolved. Contextual Partners There are many different types of contextual targeting partners. Let’s take a deeper look at four different partners. In Basis Time to see contextual targeting in action and how to set it up. Using Basis DSP as an example, we’ll look at what it looks like in a DSP. Contextual vs. Behavioral Learn the differences between contextual and behavioral targeting. Understand when to use one over the other. Display your digital Badges with pride Get ‘Basis Certified’ and share new achievements with your network. Level up and highlight your skillset today! Show off your hard work and expertise. Add your Basis Certification badge(s) to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way. See what others have to say “Everyone works differently, and it was fun to get together to learn new ways of doing things, especially, workarounds and shortcuts…I left the Certified training excited!” —Missy Justice, Ad Operations Manager, WRAL Digital Solutions “This is a great basic or beginner coverage of digital advertising. It was very easy to follow and the course was set up nicely with a variety of learning styles.” — Anonymous “I have personally been able to take all that I’ve learned at Basis Certified, to help educate and empower coworkers to be confident in the programmatic space. This is evident across YOY campaign success for our clients.” — Caroline Cocanougher, Ad Operations Specialist, VI Marketing and Branding “…with a deeper understanding of how things work and learned best practices from Basis and peer attendees, we were able to change our strategy to focus more on the outcomes – rather than high-level performance metrics.” — Anonymous Related Content Sep 30 2020 Podcast Empower Your Media Buys with eLearning In this episode, Christine Kim shares why curriculum-based education programs are so important for media …Read More Jun 10 2021 Blog What is Social Media Buying? Learn all about what goes into the social media buying process, including the selection of format and …Read More Dec 10 2020 Blog Effective Strategies for Social Media Advertising The secret is out! Social media advertising is a highly effective digital media partner for …Read More Come to Learn It doesn’t stop with one course! View Courses
Sep 30 2020 Podcast Empower Your Media Buys with eLearning In this episode, Christine Kim shares why curriculum-based education programs are so important for media …Read More
Jun 10 2021 Blog What is Social Media Buying? Learn all about what goes into the social media buying process, including the selection of format and …Read More
Dec 10 2020 Blog Effective Strategies for Social Media Advertising The secret is out! Social media advertising is a highly effective digital media partner for …Read More