Jul 2021 Report In-Housing The Total Economic Impact™ of In-Housing with Basis Marketers are looking for more control and transparency into how and where they advertise to their target markets. As a result, many brands have begun to shift digital media responsibilities from traditional agencies to in-house teams. In-housing is a major decision. That’s why Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Among other things, it found that: Basis provides a 48% ROI. Basis’ powerful workflow automation reduced FTE time for manual processes by 43% The net benefits of using Basis over a three-year period? $5.4 million. Want to learn more about all the ways Basis can help your business? Download your copy of the study today. Download the Report
Apr 11 2022 Blog Programmatic In-Housing: The Considerations You Need to Make Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic ...Read More
Mar 29 2022 Podcast Are You Ready to Take Programmatic In-House? Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be ...Read More
Feb 10 2022 Blog Programmatic Advertising in 2022: 7 Trends to Know From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in ...Read More