Oct 2021 Case Study Financial Services Strategy Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution Goal This established financial services institution wanted to create a digital campaign that built on their previous marketing efforts. The goal was for current and prospective members to apply for checking accounts and credit cards. Challenges Transparency: The client did not have historical data of budget allocation toward working media. Thought Leadership: Data-only reporting did not develop any insights or forward-thinking strategy. Also, no backend algorithms with optimization were in place. Service: The client had no day-to-day servicing of the marketing campaigns and had ongoing team attrition. Solutions Transparent Relationship: The Basis Technologies team educated the client on how to create significantly more efficient digital campaigns. New Strategic Thinking: Basis Technologies helped to revise the client’s budget allocation to 55 different targeting tactics that explained behavioral attributes. Raving Fan Service: Basis Technologies’ dedicated team provided a human touch and reporting insights during weekly in-depth performance reviews. Results 15% more working media$6.63 CPM vs. $8.88 with other partner25% more efficient CPM68% decrease in CPA ~ Download Case Study Connect With Us
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