Sep 2019 Podcast Episode 6 Retargeting Strategy Waves of Change for Location Data Lawrence Chan Listen to this episode Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. Regulators expect certain standards to be met, requiring advertisers to uphold the latest policies on privacy and transparency. Listen in, as we chat with Lawrence Chan, EVP of Data Ecosystems at mobile intelligence company, Cuebiq, who sheds light on how advertisers can use location data in impactful ways while still observing new standards of privacy compliance.
Mar 9 2020 Blog Programmatic Advertising 101: Mobile Geo Targeted Ads Being at the right place at the right time can make all the difference in digital. It’s especially ...Read More
Aug 1 2019 Blog DIAL: Digital Innovations Awesome List (August 2019) At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. ...Read More