Jun 2021 Podcast Episode 23 Retargeting Industry News Test Cookieless Targeting…Now! Angelina Eng Listen to this episode Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021. Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
Mar 2 2021 Infographic AdTech Fitness: The Future of Identity without Third-Party Cookies How will the depreciation of third-party cookies impact digital advertising? Download this infographic to ...Read More
Apr 2 2021 Blog 3 Things To Know About the Future of Data Privacy No one has all the answers about the future of data privacy, but there are a few things we know for sure. ...Read More
Jun 24 2021 Blog 5 Recommendations on How Marketers Can Succeed in a Privacy-First Future As a result of widespread consumer disapproval of targeting tools such as third-party cookies, ...Read More