Dec 2019 Podcast Episode 9 Strategy Make Media Buying Better Tyler Kelly Listen to this episode In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago. Centro’s President, Tyler Kelly, has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.
Jun 21 2018 Blog Forrester Study: Digital Media Buying Convergence 75% of agencies are breaking down buying silos. Are you?Read More
Jun 21 2018 Webinar Digital Media Buying Converges Agencies of the future are converging buying functions. Hear how from Forrester & Centro.Read More
Oct 9 2018 Blog Activate and Improve Media Performance How do you activate and improve media performance? Well, by the thoughtful integration of digital buying, ...Read More