Apr 2019 Podcast Episode 1 Automation Inevitable Automation in Advertising Shawn Riegsecker Listen to this episode Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.
Jan 8 2019 Blog DIAL: Digital Innovations Awesome List (January 2019) At Centro, we know that keeping up with the trade pubs and latest trends can be tough and ...Read More
May 18 2020 Blog Ad Personalization: Why it Matters in Programmatic Of all the industries and specialties out there, marketing has become one of the most fluid over the past ...Read More
Jun 13 2018 Blog The Digital Media Trends Political Marketers are Watching in 2018 The November midterm election may seem far away, but political operatives and marketers have been gearing ...Read More
