Jan 2020 Podcast Episode 10 Career Growth How to Be the Best Ad Buyer Luke Lambert Listen to this episode Whether you’re an ad buyer yourself or invested in the success of your company’s media buying, you’ve probably wondered how the best of the best invest their media dollars. Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. He and the OMD team just secured the title of Top Global Media Agency according to a COMvergence 2019 report—so it’s clear that they’ve got some tried and true tricks up their sleeves! Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.
Apr 18 2019 Blog What Powers Effective Programmatic Advertising? Programmatic Advertising Takes The Lead Data is every marketer’s best friend. There was a time, not ...Read More
Jun 3 2019 Blog Will 2018 U.S. Mid-Term Ad Tech MVPs Deliver in 2020 Politics? Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has ...Read More
Apr 7 2019 Blog Why Digital Audio Ads Should be Part of Your Media Mix Digital audio should be part of your media mix now, or at the very least, be part of the media mix ...Read More