Oct 26 2015 News What TV was for Boomers, Mobile is for Millennials “More significantly, Millennials as a whole recently surpassed Boomers as the nation’s largest living generation, making their $200 billion in annual spending no surprise. As if the magnitude of their size and spend wasn’t enough, they’re also equipped with the next wave of technology that’s disrupting the media empire built (and once sustained) by commercial TV: mobile.” Read More on Target Marketing
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More