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Experts debate what a Netflix Acquisition of Roku could mean for the industry

“Ian Trider, vice-president of real-time bidding platform operations, Basis Technologies: Roku has a lot of valuable assets, from scaled direct and programmatic sales and ad operations teams, a demand-side platform (DSP) and proprietary data from the Roku platform that it could apply to ad campaigns on Netflix – in addition to the Netflix data. With this, it certainly could be a great way for Netflix to kickstart its ads endeavor.”

Read more in The Drum (subscription).