Jun 30 2021 News U.S. climate ads by conservatives, for conservatives, shift views “Centro, a digital advertising provider, helped target the online ads via Facebook and YouTube toward people who were considered politically conservative and identified by researchers as neither alarmed about nor dismissive of climate change. The campaign deployed the messaging in two competitive U.S. congressional districts – one in Missouri and one in Georgia. Awareness and concern about climate change has been growing in the United States, but the shift has been far smaller among right-learning voters in a country where views on climate change often are shaped more by political affiliation than science.” Read more on Thomson Reuters News.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More