Jun 30 2021 News U.S. climate ads by conservatives, for conservatives, shift views “Centro, a digital advertising provider, helped target the online ads via Facebook and YouTube toward people who were considered politically conservative and identified by researchers as neither alarmed about nor dismissive of climate change. The campaign deployed the messaging in two competitive U.S. congressional districts – one in Missouri and one in Georgia. Awareness and concern about climate change has been growing in the United States, but the shift has been far smaller among right-learning voters in a country where views on climate change often are shaped more by political affiliation than science.” Read more on Thomson Reuters News.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More