Apr 22 2020 News Advertisers flock to NFL draft with live sport wiped out Amy Rumpler, Vice President of paid social at ad buyer Centro, said Google has been offering sponsorship opportunities for the NFL and NFL Network channels on YouTube, highlighting a spike in search interest around the draft. “A lot of advertisers who were heavily invested in sports sponsorships before now are trying to figure out where to put those dollars. The NFL draft is basically the only sporting event happening right now,” she said. Read more on Reuters.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
