Sep 10 2021 News How to Keep a Cookieless Future from Crumbling Marketing Momentum “At the moment, marketers face another reckoning: reimagining ways to get to know the customer in a privacy-friendly manner. Targeting will continue, but with a much larger focus on contextual targeting as opposed to direct information from the customer. It will still be possible to compare and analyze the overlap between publisher audiences and advertiser targets, but doing so is going to take a much greater level of sophistication and even larger external datasets.” Read more from Centro’s Tyler Kelly in Protocol.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More