Nov 5 2021 Press Release Basis Technologies Positioned as a Challenger in the 2021 Gartner Magic Quadrant for Ad Tech Basis SaaS Platform Included in Report for Second Consecutive Year*; Evaluation is Based on Ability to Execute and Completeness ...Read More
Oct 21 2021 Press Release Basis Technologies Announces Confidential Submission of Draft Registration Statement for Proposed Initial Public Offering Chicago – October 21, 2021 – Basis Global Technologies, Inc. (formerly operating as ‘Centro’) announced that it has ...Read More
Oct 19 2021 Press Release Basis Technologies Integrates Research and Benchmarking into Media Automation Platform Analyzes Industry-Wide Digital Ad Performance Trends for Media Planning and Reporting; Measures KPIs Across Publisher-Direct, ...Read More
Oct 15 2021 Press Release Centro Rebrands as Basis Technologies on its 20th Corporate Anniversary Basis Technologies is a Leading Comprehensive, Automated, and Intelligent SaaS Platform for Marketers; Improves the Lives of ...Read More
Sep 14 2021 Press Release Centro Adds Toby McKenna as SVP of Client Development and Lee Chow as VP of Product Strategy New Executives Bring Decades of Experience to Help Centro Drive Technology Development, Vision and Market Adoption of its Basis ...Read More
Aug 24 2021 Press Release Centro Adds Seasoned Advertising Leader Lois Castillo as Head of Diversity, Equity and Inclusion Helps Evolve Centro’s Workplace Culture and Engage Employees to Foster Inclusion, Representation, and Equity in Digital Media ...Read More
Jul 28 2021 Press Release Independent Study Shows Advertisers Achieve 48% ROI Through Automation on Basis Platform Research Framework Calculates Risk-Adjusted $5.4 Million Net Present Value of Benefits Generated When Brands Use Basis by Centro ...Read More
Jul 22 2021 Press Release Minority of Building Products and Materials Manufacturers Review Marketing Strategies Quarterly Research Sponsored by Point to Point, Centro, and the American Institute of Architects Showcases B2B Marketing Strategies of BPM ...Read More
Jul 13 2021 Press Release Basis by Centro is the First to Automate Contextual Category Recommendations for Marketers Privacy-Compliant Cookieless Targeting Feature Powered by Peer39 Analyzes Campaign Audiences to Identify Best-Performing ...Read More
Jul 8 2021 Press Release AdExchanger Chooses Centro for Programmatic Power Players for Second Year in a Row Definitive 2021 List Showcases Top Agencies and Strategic Partners Chicago, July 8, 2021 — Centro (centro.net), a global ...Read More
Apr 14 2021 Press Release Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns Washington, DC, April 14, 2021 – Centro ...Read More
Feb 24 2021 Press Release Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Chicago, February 24, 2021 – ...Read More
Feb 11 2021 Press Release Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform ...Read More
