Aug 28 2018 News Preparing for Digital Media Buying Convergence An independent study conducted by Forrester Consulting on behalf of Centro showed that 75% of agencies are headed towards digital media buying convergence. Read our press release here. According to agencies, data silos, lack of skills and resources, and difficulty managing operational shifts were the top challenges on the path to media buying convergence. To combat these challenges, the top tech priorities that agencies are focused on are tools for holistic buying, solutions for a unified view of data across silos, channels and buying approaches, and workflow tools to support collaboration. To catch the highlights of this report, check out the infographic below, or download it — Forrester digital media buying infographic Aug 2018.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More