Aug 28 2018 News Preparing for Digital Media Buying Convergence An independent study conducted by Forrester Consulting on behalf of Centro showed that 75% of agencies are headed towards digital media buying convergence. Read our press release here. According to agencies, data silos, lack of skills and resources, and difficulty managing operational shifts were the top challenges on the path to media buying convergence. To combat these challenges, the top tech priorities that agencies are focused on are tools for holistic buying, solutions for a unified view of data across silos, channels and buying approaches, and workflow tools to support collaboration. To catch the highlights of this report, check out the infographic below, or download it — Forrester digital media buying infographic Aug 2018.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More