Jun 20 2018 News Political Advertisers Will Lean on Programmatic During Midterms “In April, Centro surveyed over 50 US digital marketers who work on political campaigns. More than three-fourths of respondents said that programmatic advertising will be a key component of their midterm strategy. About seven in 10 said their overall digital budgets will increase this election season compared with last year’s.” Read more in eMarketer.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
