Jul 19 2022 News Shawn Riegsecker – getting to the Basis Technologies of Centro “Shawn is the Founder and CEO of Basis Technologies, aka Centro, and a well-known figure on the ad tech circuit for two decades. He started the company back in 2001 with the vision of being a comprehensive, automated and intelligent software platform for digital media, focused on mid-market agencies and brands. In his spare time he’s an activist for all the right causes and an angel investor.” Listen to this podcast episode on Paleo Ad Tech.
Mar 28 2023 News LiveRamp, Basis Partner to Defeat Signal Loss in Ad Targeting “Basis Technologies can now use marketers’ first-party CRM data to engage existing customers ...Read More
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More