Jun 6 2016 News Viewability is the new mobile metric “To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over: viewability.” Read more from Centro’s Noor Naseer in Mobile Marketer.
Sep 21 2022 Press Release Basis Technologies is Named a 2022 AdExchanger Awards Finalist Media Automation Software Company Offers Services and Training That Has Been Recognized for Two ...Read More
Sep 20 2022 News The 2022 AdExchanger Awards: Finalists Announced! AdExchanger Awards revealed its 2022 finalists. The winners will be announced live at this year’s ...Read More
Sep 16 2022 News Programmatic advertising and CTV are becoming forces in political advertising—but there’s a transparency problem “Political advertising keeps growing—but its surge during the 2022 midterms is leading to ...Read More
