Jun 6 2016 News Viewability is the new mobile metric “To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over: viewability.” Read more from Centro’s Noor Naseer in Mobile Marketer.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
