Jun 6 2016 News Viewability is the new mobile metric “To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over: viewability.” Read more from Centro’s Noor Naseer in Mobile Marketer.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More