Dec 15 2021 News Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks “The average industry executive spends six hours weekly — about 15% of a typical work week — performing “low-level,” repetitive tasks such as cleaning data, merging sources of data, or manually entering data necessary to fulfill their jobs, according to findings of a survey conducted by Advertiser Perceptions in October for Basis Technologies (formerly Centro). The study, which also showed many industry executives are burning out and are prone to leave their jobs in the near future as part of the “Great Resignation”, indicates that nearly three-quarters spend eight hours or more weekly performing such tasks, and that much of it involves working with a multitude of so-called “single point” solutions that don’t always work well and integrate together.” Read more in MediaPost.
Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting ...Read More
Jun 29 2022 News Overturning Roe could change how digital advertisers use location data. Can they regulate themselves? “Over the years, the digital ad industry has been resistant to restrictions on the use of location ...Read More
Jun 27 2022 News How One Indi Agency Is Using Automation To Avoid The Pain Of Manual Reporting “Ad agencies are understaffed and their clients – small businesses in particular – often ...Read More