Dec 15 2021 News Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks “The average industry executive spends six hours weekly — about 15% of a typical work week — performing “low-level,” repetitive tasks such as cleaning data, merging sources of data, or manually entering data necessary to fulfill their jobs, according to findings of a survey conducted by Advertiser Perceptions in October for Basis Technologies (formerly Centro). The study, which also showed many industry executives are burning out and are prone to leave their jobs in the near future as part of the “Great Resignation”, indicates that nearly three-quarters spend eight hours or more weekly performing such tasks, and that much of it involves working with a multitude of so-called “single point” solutions that don’t always work well and integrate together.” Read more in MediaPost.
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 23 2023 Press Release Basis Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes Basis user expand reach with access to DrivenIQ’s 230 million household, 14 billion records. ...Read More