Dec 15 2021 News Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years “More than a third of U.S. ad executives — both advertisers and agency media executives — plan to leave their current jobs within the next two years, and many attribute it to the increasing complexity and lack of training and support they receive from their current organization. That’s one of the main findings of a survey fielded by Advertiser Perceptions for Basis Technologies (formerly Centro) in October. The study, which shows 38% of advertiser and agency execs plan to leave their current jobs within two years, comes as the ad industry is experiencing one of its greatest labor and talent crunches ever, as part of the so-called “Great Resignation” triggered by lifestyle and soul-searching changes sparked by the ongoing COVID-19 pandemic.” Read more in MediaPost.
Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting ...Read More
Jun 29 2022 News Overturning Roe could change how digital advertisers use location data. Can they regulate themselves? “Over the years, the digital ad industry has been resistant to restrictions on the use of location ...Read More
Jun 27 2022 News How One Indi Agency Is Using Automation To Avoid The Pain Of Manual Reporting “Ad agencies are understaffed and their clients – small businesses in particular – often ...Read More