Dec 15 2021 News Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years “More than a third of U.S. ad executives — both advertisers and agency media executives — plan to leave their current jobs within the next two years, and many attribute it to the increasing complexity and lack of training and support they receive from their current organization. That’s one of the main findings of a survey fielded by Advertiser Perceptions for Basis Technologies (formerly Centro) in October. The study, which shows 38% of advertiser and agency execs plan to leave their current jobs within two years, comes as the ad industry is experiencing one of its greatest labor and talent crunches ever, as part of the so-called “Great Resignation” triggered by lifestyle and soul-searching changes sparked by the ongoing COVID-19 pandemic.” Read more in MediaPost.
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 22 2023 News Video ads remain king among political advertisers “As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers ...Read More
Mar 22 2023 Press Release CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns ...Read More