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Agencies Say Programmatic Has Been Re-Integrated With Conventional Media-Buying Groups

“A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams — either explicitly or implicitly — according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro.”

Read more in MediaPost.