Jan 13 2020 News Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments “Centro’s ad platform, Basis, recently became certified on Hulu’s private marketplace, which means the company’s customers have the ability to gain cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on connected TVs and other devices.” Read more in MediaPost.
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
Apr 12 2022 News Looking To Adopt Programmatic Ad-Tech? Basis Technologies SVP Jennifer Schaen is interviewed on the Programmatic Digest Podcast. She talks with ...Read More
