Jun 3 2019 News Programmatic Becomes The Dominant Source Of Digital Political Media Buys “In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically. The finding, which comes from an analysis of buys made via Centro’s Basis system, is anecdotal, but likely is indicative of underlying shifts taking place among political media-buying specialists and their campaign teams. Basis is a SaaS-based platform enabling agencies, clients and media specialists to buy digital media either direct of programmatically. Some users use it as a self-serve interface, while others use it as a managed service operated by Centro’s experts, but the net of all the political media buys is that 60% were purchased programmatically, while only 16% were “direct” buys negotiated with publishers. Twenty-three percent were social and 1% search.” Read more in MediaPost.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More