Nov 9 2020 News President-Elect Biden: Where The Brands Sit While President-elect Joe Biden did not campaign on aggressive promises to break up Facebook and Google as Donald Trump’s administration has, that doesn’t mean Silicon Valley tech companies and brands are out of the woods. Advertising executives should expect a steady focus on regulation, stemming from privacy to alleged bias in platforms like Facebook and Twitter. How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the “multibillion dollar question” the industry faces, and said “probably the only thing the two parties agree on is how much they hate big tech.” Read more in MediaPost.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
