Nov 9 2020 News President-Elect Biden: Where The Brands Sit While President-elect Joe Biden did not campaign on aggressive promises to break up Facebook and Google as Donald Trump’s administration has, that doesn’t mean Silicon Valley tech companies and brands are out of the woods. Advertising executives should expect a steady focus on regulation, stemming from privacy to alleged bias in platforms like Facebook and Twitter. How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the “multibillion dollar question” the industry faces, and said “probably the only thing the two parties agree on is how much they hate big tech.” Read more in MediaPost.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More