Jun 29 2020 News Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management “Centro plans to announce an API integration with Microsoft Advertising to automate paid-search campaign management and reporting. Customers who also use Microsoft’s self-serve advertising platform can receive real-time performance data in Centro’s Basis platform. Basis ingests delivery data, eliminating manual tasks and making the information available within minutes, said April Weeks, Centro’s EVP of media services and operations. Marketers have direct access to the data when working in Basis, which integrates digital across programmatic, direct, search, and social campaigns. Bing, Microsoft’s search engine, powers 36.7% of U.S. desktop searches sand 11.7 billion monthly searches around the globe.In the U.S.” Read more in MediaPost.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More