Mar 18 2022 News Basis Technologies Gives Brands Free Option To Stop Ads From Running On Russian Propaganda Sites “Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and propaganda. Basis Technologies has partnered with NOBL Media to offer a free way to prevent campaigns from serving programmatic ads on sites with low credibility, including those with Russian government propaganda. The technology determines whether there is disinformation through the language and language patterns on a web page. The technology — now available to all Basis platform customers at no cost through April 15 — targets campaigns toward credible, trusted publishers, helping to limit the spread of Russian disinformation as Russia continues its war on Ukraine.” Read more in MediaPost.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
