Apr 15 2021 News CTV Grows Dramatically In 2020 Digital Political Ad Spend “Connected TV devices witnessed a dramatic increase last year. Digital media programmatic advertising spend for the 2020 political elections was up nearly 300%, according to ad-tech company Centro. CTV devices grabbed a 19% share of political ad spend — up from 5% in the 2018 midterm elections. Mobile (phone) devices remain the dominant leader in political advertising spend, with a 46% share. Desktop is next at 31%, while tablets are 4%. All three dipped in political advertising spend share versus 2018 — mobile was 51%, desktop, 37% and tablets came in at 7%. While ad spend skyrocketed, Centro says CTV devices only increased in share of impressions — rising from 3% to 6%.” Read more in MediaPost.
Dec 1 2021 Press Release Basis Technologies Helps Marketers to Find Customers that Lost Brand Interest Because of COVID Basis Automation Platform Integrates Cuebiq Audience Segments of Pre-COVID In-Person Shoppers to ...Read More
Nov 18 2021 News Innovator Insights: Basis Technologies’ Shawn Riegsecker “Shawn Riegsecker may not be able to completely reverse what’s being described as The Great ...Read More
Nov 18 2021 News Basis Technologies: 3-Time Winner — No. 35 Small Company Basis Technologies (formerly Centro) was selected as one of the top workplaces in Dallas. “This ...Read More
