Apr 15 2021 News CTV Grows Dramatically In 2020 Digital Political Ad Spend “Connected TV devices witnessed a dramatic increase last year. Digital media programmatic advertising spend for the 2020 political elections was up nearly 300%, according to ad-tech company Centro. CTV devices grabbed a 19% share of political ad spend — up from 5% in the 2018 midterm elections. Mobile (phone) devices remain the dominant leader in political advertising spend, with a 46% share. Desktop is next at 31%, while tablets are 4%. All three dipped in political advertising spend share versus 2018 — mobile was 51%, desktop, 37% and tablets came in at 7%. While ad spend skyrocketed, Centro says CTV devices only increased in share of impressions — rising from 3% to 6%.” Read more in MediaPost.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
