Apr 15 2021 News CTV Grows Dramatically In 2020 Digital Political Ad Spend “Connected TV devices witnessed a dramatic increase last year. Digital media programmatic advertising spend for the 2020 political elections was up nearly 300%, according to ad-tech company Centro. CTV devices grabbed a 19% share of political ad spend — up from 5% in the 2018 midterm elections. Mobile (phone) devices remain the dominant leader in political advertising spend, with a 46% share. Desktop is next at 31%, while tablets are 4%. All three dipped in political advertising spend share versus 2018 — mobile was 51%, desktop, 37% and tablets came in at 7%. While ad spend skyrocketed, Centro says CTV devices only increased in share of impressions — rising from 3% to 6%.” Read more in MediaPost.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
