Nov 6 2020 News Centro, The Trade Desk See Gains From COVID-19, Political Ads Tailwind “Chaos in the advertising industry during the COVID-19 pandemic and a push for diversity across companies has paid off for some companies such as Centro and The Trade Desk, catching the tailwind of year-end budgets with creative thinking and restructuring their business models. Centro spent five years improving the company, spending more than $100 million to rebuild its software. It bought a DSP and then launched a new platform about three years ago. Centro should grow more than 40% this quarter, and 10% for the year. Riegsecker attributes the growth to the company’s platform that developers rebuilt and its ability to drive performance during COVID-19. Brands are renewing contracts at higher rates, adding up to about 100% growth in contract value, he said.” Read more in MediaPost.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More