Oct 15 2021 News Centro Rebrands to Basis Technologies, Adds Market Trends To Offering Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. “Marketing is a battle of perception in the minds of your customers and decision makers in the industry,” said Shawn Riegsecker, CEO at Basis, quoting from a book by Al Ries and Jack Trout. “Perception is reality and everything else is just an illusion.” Riegsecker said that the executive team needed to either spend years, energy and marketing dollars repositioning Centro as the industry changed, or rebrand the company with the name of the signature platform, Basis, which launched in early 2018. Read more in MediaPost.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
