Jul 12 2021 News Centro Automates Recommendations For First-Party Data Contextual Targeting “Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer’s best-performing audiences. The Basis platform is the first demand side platform (DSP), per the company, to offer contextual category recommendation targeting. Basis is a software that consolidates digital operations across programmatic, direct, CTV, search, and social campaigns… Peer39, a provider of pre-bid keyword, contextual, and brand safety technology, powers the feature put together by the two companies. Advertisers use the feature to analyze the overall performance metrics of a brand or a campaign such as impressions, conversions, completion rates, general key performance indicators (KPIs), and more.” Read more in MediaPost.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
