Jul 12 2021 News Centro Automates Recommendations For First-Party Data Contextual Targeting “Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer’s best-performing audiences. The Basis platform is the first demand side platform (DSP), per the company, to offer contextual category recommendation targeting. Basis is a software that consolidates digital operations across programmatic, direct, CTV, search, and social campaigns… Peer39, a provider of pre-bid keyword, contextual, and brand safety technology, powers the feature put together by the two companies. Advertisers use the feature to analyze the overall performance metrics of a brand or a campaign such as impressions, conversions, completion rates, general key performance indicators (KPIs), and more.” Read more in MediaPost.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
