Feb 24 2021 News Centro Acquires Paid-Search Ad Platform To Build Into Basis “Centro today announced the acquisition of QuanticMind, which develops predictive advertising technology for digital media channels. The two companies were in discussions for 18 months, but financial details were not disclosed. The deal closed last week. QuanticMind’s platform relies on artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search advertising management and marketing intelligence visualization. Centro’s long-term vision to enable advertisers to log in to one platform to automate and transact across all types of paid digital advertising began around the time Basis launched in 2018.” Read more in MediaPost.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
