Feb 24 2021 News Centro Acquires Paid-Search Ad Platform To Build Into Basis “Centro today announced the acquisition of QuanticMind, which develops predictive advertising technology for digital media channels. The two companies were in discussions for 18 months, but financial details were not disclosed. The deal closed last week. QuanticMind’s platform relies on artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search advertising management and marketing intelligence visualization. Centro’s long-term vision to enable advertisers to log in to one platform to automate and transact across all types of paid digital advertising began around the time Basis launched in 2018.” Read more in MediaPost.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
