Mar 22 2019 News What Brands Want When Building In-House Agencies “If brands are interested in bringing marketing/advertising capabilities in-house, should agencies be fearful? I don’t get that sense, based on attending the Association of National Advertisers In-House Agency Conference recently. The development of in-house agencies is certainly a challenge for the traditional agency business. But this model won’t work for every single brand in the world. And if it does, there are still ways that agencies can work with those brands.” Read more from Centro’s Genny Drennen in MediaPost.
Jun 30 2022 News Innovator Insights: Basis Technologies’ Tyler Kelly “So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting ...Read More
Jun 29 2022 News Overturning Roe could change how digital advertisers use location data. Can they regulate themselves? “Over the years, the digital ad industry has been resistant to restrictions on the use of location ...Read More
Jun 27 2022 News How One Indi Agency Is Using Automation To Avoid The Pain Of Manual Reporting “Ad agencies are understaffed and their clients – small businesses in particular – often ...Read More