Jun 14 2022 News Basis Technologies Embraces Data Visualization, Automated Ad Reporting “Basis Technologies created a feature to automate time-consuming processes and reduce repetitive manual tasks required to build and share digital advertising reports. The product — Data Canvas — is designed to improve communication between agencies and clients through live, customizable dashboards. The platform automatically gathers data on advertising tactics managed in the Basis platform for programmatic, vendor-direct, search and social.” Read more in MediaPost.
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 23 2023 Press Release Basis Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes Basis user expand reach with access to DrivenIQ’s 230 million household, 14 billion records. ...Read More
