Jul 11 2019 News API Automates LinkedIn Ads Performance Reporting “Centro has released an integration with LinkedIn to automate campaign performance reporting. The API, per the company, provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search and now LinkedIn. The integration allows advertisers using LinkedIn’s self-serve ad platform to receive daily performance data in Centro’s Basis, which is used by agencies to consolidate digital operations across programmatic, direct, search, and social campaigns. The data is used to optimize ad spend between LinkedIn, Facebook, Google Search, and other sites and channels.” Read more in MediaPost.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More
