Jul 11 2019 News API Automates LinkedIn Ads Performance Reporting “Centro has released an integration with LinkedIn to automate campaign performance reporting. The API, per the company, provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search and now LinkedIn. The integration allows advertisers using LinkedIn’s self-serve ad platform to receive daily performance data in Centro’s Basis, which is used by agencies to consolidate digital operations across programmatic, direct, search, and social campaigns. The data is used to optimize ad spend between LinkedIn, Facebook, Google Search, and other sites and channels.” Read more in MediaPost.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
