Jan 14 2018 News Media-Buying Continues To Migrate In-House Thanks To Programmatic, ‘Control’ Is No. 1 Reason “Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers.” Read more about Centro’s industry survey in MediaPost.
Nov 18 2021 News Innovator Insights: Basis Technologies’ Shawn Riegsecker “Shawn Riegsecker may not be able to completely reverse what’s being described as The Great ...Read More
Nov 18 2021 News Basis Technologies: 3-Time Winner — No. 35 Small Company Basis Technologies (formerly Centro) was selected as one of the top workplaces in Dallas. “This ...Read More
Nov 9 2021 News Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology Pixalate’s new Ad Fraud SPO technology will make it easier to gain insights and detect lower-quality ...Read More
