Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun blocking TikTok use on campus WiFi, including University of Oklahoma, Auburn University, Arkansas State University and Texas A&M University — one of the nation’s largest campuses — among others. However, even as the app finds itself in the middle of uproar, consumers won’t be slowing their consumption anytime soon, according to Kaela Green, vice president of paid social for Basis Technologies.” Read more in MarketingDive.
Mar 28 2023 News LiveRamp, Basis Partner to Defeat Signal Loss in Ad Targeting “Basis Technologies can now use marketers’ first-party CRM data to engage existing customers ...Read More
Mar 28 2023 Press Release Basis Technologies Enables Marketers to Use CRM Data to Find Customers Across Any Digital Device Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis ...Read More
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More