Jun 16 2018 News Schlage’s switch to programmatic TV buying unlocks 3x increase in ROI “That’s part of the reason why Schlage, working with agency of record (AOR) The Basement and technology partners Centro, Placemedia and Samba TV, made the pivot away from a traditional TV buying strategy toward a data-driven programmatic approach.” Read more in MarketingDive.
Nov 18 2021 News Innovator Insights: Basis Technologies’ Shawn Riegsecker “Shawn Riegsecker may not be able to completely reverse what’s being described as The Great ...Read More
Nov 18 2021 News Basis Technologies: 3-Time Winner — No. 35 Small Company Basis Technologies (formerly Centro) was selected as one of the top workplaces in Dallas. “This ...Read More
Nov 9 2021 News Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology Pixalate’s new Ad Fraud SPO technology will make it easier to gain insights and detect lower-quality ...Read More
