Aug 31 2020 News Are You Ready to Activate Programmatic Media? “Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes that 69% of brands have partially or fully moved programmatic buying of display, video and/or CTV in house. Although the data may not align, there is continued interest in exploring this media buying shift and doing so effectively. The following factors may help brands evaluate if they are ready to insource programmatic media.” Read more from Centro’s April Weeks in the In-House Agency Forum blog.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More
