Centro’s Shawn Riegsecker: Innovation in a Time of Crisis

Centro’s Shawn Riegsecker dicusses how to innovate in a time of crisis with IAB’s and IAB Tech Lab’s Angelina Eng.

He discusses how our product, Basis, automates digital media and gets in the weeds of what media professionals and agencies are going through. Shawn also gives advice on how agencies should be managing the data of brands.

Hear it on IAB.