Dec 2 2019 News Google and Twitter Changed Their Rules on Political Ads. Why Won’t Facebook? Advertising experts say the reasons Facebook hasn’t budged could range from its desire to keep ads auction prices up to fearing more backlash for policing mishaps to creating a frustrating experience for users. But ultimately, Facebook has more reasons to make at least some changes than it does to stand pat, experts say. “It does seem like they have every reason to make a big move, and there’s almost no reason not to,” says Grace Briscoe, vice president at ad-tech platform Centro. Read more in Fortune.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More