Jun 10 2021 News Is The Media Industry Prepared For Its Autonomous Future? “Automation is everywhere. We see and leverage it in our daily lives, yet many industries are hesitant to adopt it. Today, we’re looking at the digital media landscape, specifically advertising agencies and in-house media companies, to explore why automation is essential for post-pandemic success in an industry that’s already lagging behind. In this Q&A, we’ll hear from advertising industry insider Shawn Riegsecker, CEO and founder of Centro, global provider of enterprise automation technology, on why the industry needs automation now more than ever. He’ll provide an overview of why automation is so crucial to digital media industry processes, as well as his take on the trajectory of the technology.” Read more in Forbes.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More