Nov 18 2019 News Five Ways 5G Will Change Digital Advertising “Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). There is plenty about its rollout for marketers and advertiser to salivate on. But for it to deliver on the hype, it needs to actually arrive. When that happens, here are five ways that 5G is poised to affect advertising overall.” Read more from Centro’s Noor Naseer in MartechSeries.
May 19 2022 Press Release Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two ...Read More
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More