Feb 26 2020 News How to combat the threat of Facebook ads in US elections Proponents argue microtargeting is a vital tool for allowing campaigns, big or small, to reach their audiences. “It’s a key tactic and most political campaigns . . . spend a lot of time and money building up their in-house email list of supporters and donors and volunteers, and that’s a hugely valuable asset,” said Grace Briscoe, vice-president of ad-tech platform Centro’s candidates and causes group. “Without that ability to target the sort of ‘potential’ and ‘somewhat likely’ support, if you have to blanket the entire market, you might have to spend twice as much to reach the people who want to.” Read more in Financial Times.
Jan 26 2023 News What TikTok’s shifting US presence means for social media “In effort to oblige with statewide policies, a growing handful of public universities have begun ...Read More
Jan 24 2023 News Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use “Basis Technologies, which provides cloud-based workflow automation and business intelligence, on ...Read More
Jan 24 2023 Press Release Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton ...Read More